It started with a 3am Google search.
In late 2021, our founder Rumana was a new mum trying to find a soft, non-toxic teething ring in the middle of the night. Three hours and twenty browser tabs later, she'd given up. Everything was either out of stock, dubious quality, or shipping from overseas with a 3-week wait.
"How is this still a problem in Dhaka in 2021?" she thought.
By morning, the idea for SmartBaby Shop was sketched on the back of a hospital discharge form.
2022 — A garage and a dream
We started with twelve products in a tiny garage in Mohammadpur. Rumana's friend Tahmid joined as co-founder. Every order was packed by hand, every customer got a personal WhatsApp follow-up. We delivered the first 100 orders ourselves on motorbikes.
2023 — Showroom & team
We opened our Banani showroom — a soft pink dream of a space where parents could try things in person, sip tea, and chat with our team. Word of mouth carried us to 10,000 happy parents.
2024 — Nationwide
We partnered with three delivery networks to reach all 64 districts of Bangladesh. Free shipping over ৳2,000 became our promise. The team grew to twenty parents, designers and product testers.
2025 — Where we are today
50,000 families across Bangladesh have welcomed a SmartBaby parcel into their homes. We've launched our own baby skincare line, partnered with global brands for exclusive products, and most importantly — we still pack every order with the same care as that very first one.
Thank you for being part of our story.
Every order helps us keep doing what we love — making parenting a little softer, a little smarter, a lot more joyful.